To begin this design process, I started by researching small cannabis accessory boutiques, noting the things I liked and didn’t like, both in terms of brand ethos and visual design. From there, I starting sourcing inspiration images from Instagram and compiled these images into a moodboard. I then began narrowing in on branding elements.

Using information gathered from the competitive analysis of other cannabis accessory brands, I developed a brand purpose and mission statement that offered a unique perspective on the recreational use of cannabis . I then decided on which tasks I wanted my prototype to demonstrate. When developing the colour palette and typeface for this project, I made use of resources such as colormind.io and fonts.google.com.

Using Figma, I drafted rough sketches of major screens/interfaces. The goal here was to have a general idea of what I wanted each screen to look like and how the workflow would pan out.